ManyChat is a message marketing tool that allows you to not only sell to potential customers but to communicate with them and establish a relationship with them using a bot. Marketing an online business today can be challenging. Many business owners are looking for alternatives to typical marketing strategies and ManyChat just may be the answer.

If you own a business you know how important marketing is and how difficult it can be to implement a strategy that will give you the traction you need. Whether you have an online store, a blog, or an affiliate marketing website, you need traffic. Not just traffic, but traffic that converts to customers. 

One of the best ways to convert traffic into sales is by interacting with them while they’re on your platform. Unless you have a team that can track visitors and reaches out in real-time, it’s very easy to lose revenue forever when a visitor leaves. This is where bots come in.

Bots interact with visitors in a conversational manner to help increase the amount of time they spend on your platform and respond to the very questions that may cause them to leave.

In addition, they serve as your voice 24/7, providing the kind of customer service that can make a potential customer feel comfortable spending money with you.

What Does ManyChat Do?

ManyChat can be set up to do several things, but its biggest, most powerful feature is the Messenger bot that allows you to set up a flow with potential customers and past customers.

Let’s say you have a Shopify store. You can set up a bot flow that asks customers to provide their cell phone numbers to receive updates or news related to your business. Or you can have the bot remind a potential customer that they left something in their cart or ask if they questions about any of your products.   

Using a Messenger bot is like having a customer service representative available to communicate with customers. The idea is to set up your flow so to the customer it feels like they are interacting with a real person. 

What Is ManyChat Used For?

ManyChat is used to reach potential customers that come to your website, Instagram, or Facebook page. (The Instagram integration is still in the beta stage but you can sign up to be on the waitlist.) A bot can be used to communicate with visitors in real-time by engaging with them about a whole host of marketing different things. 

What Is A Sequence In ManyChat/What Is A Flow?

A flow is a series of automated conversations that you create anticipating possible responses. For example, you can ask a visitor to one of your platforms whether they need help with anything.

You can prepare a flow that will be set to answer the most commonly asked questions to improve their experience. Many times a visitor will leave your site if they can’t find answers to their questions.

Also, a bot can anticipate this and provide them with real-time responses as if they were speaking with a live person.

How To Set Up a Bot

ManyChat can be set up anywhere someone can click a link, including a website, Facebook, an email, or a QR code. 

Steps to set up a Messenger Bot

1. Create a Facebook account with admin rights or setup your website
2. Create an account with ManyChat
3. Decide what you want your Facebook bot to accomplish. 
4. Create your conversation flows. These are the messages your visitor will see once they begin interacting with the Facebook bot by clicking on it.
5. Integrate ManyChat with a host of services that can help you capture their information on a platform like Google Sheets or an email marketing software like Convertkit or Paypal, which will allow you to collect payments right inside of Facebook Messenger.
6. Go to the platform with your Messenger bot and go through it as if you are a potential customer to make sure you have set up your flow the way you want it.

What Growth Tools Are Included?

ManyChat allows you to automatically respond to comments on Facebook with the Comments Growth Tool. You can set up your flow to answer commonly asked questions, offer product recommendations, offer a newsletter or membership, whatever you like.

Also, use ManyChat’s Messenger URL Growth Tool, which allows you to create a messenger link for your chatbot that customers can access however they like, through your website, via email, text message, etc.

How To Connect ManyChat In Facebook

You can set up ManyChat in Facebook Messenger as long as you are the admin. If you connect ManyChat with your Facebook ads you can use click to Messenger ads, where you can send potential customers to Messenger, where you can continue the conversation using ManyChat. 

What is Quick Reply?

Quick Replies are buttons that provide conversational engagement with your ManyChat bot. The two main differences between Quick Replies and the Reply Buttons are their interface and the effect they produce. 

Quick Replies are not directly attached to a message but are located above the users’ keyboard. Once a Quick Reply is clicked, all the buttons disappear — thus contacts won’t be able to click the same reply several times or choose another reply.

Quick Replies are different from the reply buttons because the Quick Replies look more like a real, organic reply from a contact as if a person typed something in your Messenger. Quick Replies are more conversational and natural, which is just what you need to get people engaged and primed to subscribe to your website.

Is ManyChat Free?

ManyChat does offer a free plan up to your first 1,000 subscribers, available with Facebook Messenger only. When you grow beyond 1,000 subscribers or if you want to be able to use ManyChat on other platforms, the paid plan is $10. 

ManyChat Offers The Following Features:

This plan is only available for Facebook Messenger you still have the following features available to you: 

• Automate conversations with unlimited custom chatbot Flows
• Segment your audience with 10 customer Tags
• Acquire new customers with access to basic Growth Tools
• Email support, anytime

Once you exceed 1,000 subscribers you have to move up to a paid plan which is $10 per month. With this plan you will have available to you all of the features from the free plan plus these:

• Advanced segmentation with unlimited customer Tags
• Optimize performance with ManyChat Analytics
• Grow your audience with access to advanced Growth Tools
• Save time with integrations to the tools you already use
• Make it your own by hiding the ManyChat branding
• Email support, anytime

Can a Bot Help Me With An Amazon Business?

Yes. Many Amazon FBA sellers use ManyChat to stay in touch with sellers. In addition, the ManyChat bot can be set up to reach out to them to ask for feedback, review, etc.

Overall ManyChat is just one more way you can connect with potential customers on your platform. Engagement in real-time is a great way to keep customers interested and present longer, increasing your chances of making a sale or at the very least, gaining a subscriber.

Have you ever used any kind of messenger bot? Would you consider giving one a try?

Let us know in the comments below!

Affiliate Disclosure: I am an affiliate for ManyChat so should you decide to purchase a paid plan I may receive a small commission at no cost to you.